Olaitan Salaudeen

Olaitan Salaudeen
Born
Sheriff Olaitan Salaudeen

(1981-04-06) April 6, 1981
Agege, Lagos, Nigeria
EducationLagos State Polytechnic
Occupations
  • Music promoter
  • entrepreneur
Years active2010–present
Known for
  • Nigerian song plugger
  • YBNL music plugger
ChildrenIremide Mumin, Ireayo Mueen, and Ireanu Muizah
Websitemuchmusiclesstalk.blogspot.com

Sheriff Olaitan Salaudeen (born April 6, 1981) is a Nigerian music promoter[1][2] and the founder of "MuchMusic LessTalk",[3] a promotional and media outreach company focused on Nigerian artists from Alkebulan.[4][5] He has worked with musicians including Olamide, Asake, Fireboy DML[6], 9ice[7], Reminisce[8], Small Doctor, Korede Bello[9], and May D.[10][11] Salaudeen is also associated with YBNL Nation.[12][13]

Early life and education

Salaudeen was born in Agege, Lagos, Nigeria.[14]

He attended St. Joseph Secondary School in Idi-Mangoro, Agege, and later studied Mass Communication at Lagos State Polytechnic, graduating in 2008.[15] He completed his National Youth Service Corps (NYSC) program at NTA Minna, Niger State.[16]

Career

After completing his NYSC, Salaudeen began working at Television Continental (TVC). In 2010, he launched "MuchMusic LessTalk",[17] focusing on music promotion.

His work has focused on enhancing the media presence of artists,[18][19] particularly on mainstream radio and digital platforms.[20][21] His promotional campaigns have coincided with the increased popularity of several YBNL-affiliated acts.[22][23]

Personal life

Salaudeen practices Islam and has three children, namely, Iremide Mumin, Ireayo Mueen, and Ireanu Muizah.[24]

References

  1. ^ Admin (April 21, 2022). "The importance of music pluggers in the digital age – Sheriff Olaitan Salaudeen". Vanguard.
  2. ^ "Olamide Unveils Self-Titled Album "Olamidé" in Grand Style". 2025-06-28. Retrieved 2025-06-30.
  3. ^ "MuchMusic LessTalk Promotions and Sheriff Olaitan Salaudeen celebrate 10 years of impactful involvement in the music industry". Vanguard. April 20, 2021.
  4. ^ Nigeria, Guardian (2022-11-04). "How much music less talk promotes YBNL artistes". The Guardian Nigeria News - Nigeria and World News. Retrieved 2025-04-21.
  5. ^ "Olaitan Salaudeen: A journey in Nigerian music promotion | Pulse Nigeria". www.pulse.ng. Retrieved 2025-05-01.
  6. ^ Rapheal (2024-09-18). "Fireboy DML's 4th Studio Album 'Adedamola': A masterpiece". The Sun Nigeria. Retrieved 2025-07-02.
  7. ^ Nation, The (2021-04-30). "MMLT boss Sheriff Salaudeen speaks on a decade of experience". The Nation Newspaper. Retrieved 2025-07-02.
  8. ^ Nwafor (2024-09-29). "Reminisce releases 7-Track EP 'Sui Generis'". Vanguard News. Retrieved 2025-07-02.
  9. ^ admin (2025-04-05). "Olaitan Salaudeen: The Unsung Hero of Global Afrobeats". https://afrobeatpulse.com/. Retrieved 2025-07-02. {{cite web}}: External link in |website= (help)
  10. ^ BellaNaija.com (2025-04-05). "Shaping Afrobeats: Olaitan Salaudeen's Behind-the-Scenes Role". BellaNaija. Retrieved 2025-04-21.
  11. ^ TheNation (April 30, 2021). "MMLT boss Sheriff Salaudeen speaks on a decade of experience". The Nation.
  12. ^ Adeleye, Idris (2025-02-17). "Meet Olaitan Salaudeen, Music Promoter and plugger". NotjustOk. Retrieved 2025-04-21.
  13. ^ "Olamidé: A Defining Chapter in Olamide's Legacy – THISDAYLIVE". www.thisdaylive.com. Retrieved 2025-06-30.
  14. ^ Adeleye, Idris (2025-02-17). "Meet Olaitan Salaudeen, Music Promoter and plugger". NotjustOk. Retrieved 2025-02-25.
  15. ^ sunnews (2021-08-05). "How Olaitan is balancing family & making impact in the Nigerian music industry". The Sun Nigeria. Retrieved 2025-04-21.
  16. ^ Adeleye, Idris (2025-02-17). "Meet Olaitan Salaudeen, Music Promoter and plugger". NotjustOk. Retrieved 2025-03-26.
  17. ^ Rasak, Adekunle (2021-04-25). "MuchMusic LessTalk Promotions celebrates 10 years". Tribune Online. Retrieved 2025-02-12.
  18. ^ Telegraph, New (2024-04-28). "From Bariga To The World! AYO MAFF Team Up With Fireboy DML". New Telegraph. Retrieved 2025-06-30.
  19. ^ Duncan. "Olaitan Salaudeen's Impact on Afrobeats".
  20. ^ Zaga, General (2022-04-22). "The importance of music pluggers in the digital age- Sheriff Olaitan Salaudeen". Retrieved 2024-08-08.
  21. ^ Telegraph, New (2021-04-25). "Sheriff Salaudeen celebrates 10th anniversary - New Telegraph". newtelegraphng.com. Retrieved 2024-06-26.
  22. ^ Admin (April 21, 2022). "The importance of music pluggers in the digital age – Sheriff Olaitan Salaudeen". Vanguard.
  23. ^ "Olaitan Salaudeen: A journey in Nigerian music promotion | Pulse Nigeria". www.pulse.ng. Retrieved 2025-02-25.
  24. ^ "How Olaitan is balancing family & making impact in the Nigerian music industry". The Sun.NG. 5 August 2021.


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